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TABLE OF CONTENTS

CHAPTER 1 FIRST IMPRESSIONS AND PROFESSIONAL PRESENCE
Introduction: It’s What’s Up Front That Counts
First Impressions in Business
Greetings, Introductions, and Handshakes

• When to Shake Hands
• Introducing…YOU!
• Introducing Others
Professional Attire and Grooming
• Establish a Dress Code for Yourself
• How Much Should You Spend?
• Clothes Encounters: What NOT to Wear to Work
Dressing for the Duty, Not the Day
• Breakfast, Lunch, or Dinner Meetings with Clients
• Networking Events
• Outings with Clients or Client Groups
• Sales Presentations or Company Conferences
• Formal Interoffice Job Interviews
• The Exception to the Rule: Types of Jobs Where Business Casual Is Appropriate for the Interview
• Holiday Celebrations and Special Occasion Office Parties
Deciphering Dress Codes
• Resort Casual
• Small Business Casual, aka Baseline Business Casual
• Business Casual or Smart Casual
• Executive Casual
• Business Professional or Traditional Business
• Boardroom Attire or Business Formal Grooming and Accessories
Grooming and Accessories
• Grooming Mistakes
• Accessory Etiquette
• Accessory Options for Women
• Accessory Options for Men
• Getting the Best Fit Off the Rack for Women
• Finding the Right Fit for Men: Suits, Shirts, and Pants
• That’s a Wrap
Communication Signals
• Visual Signals and Body Language
Vocal Signals and How You Sound
• The Five “Ps” of Vocal Variety: Pitch, Punch, Pause, Pace, Passion
Verbal Signals and Power Words

CHAPTER 2 TECHNOLOGY ETIQUETTE
Introduction: Your “E-Personality”: An Asset or a Liability?
• Plugged-in Politeness Rules
Thirty Email Tips for Business
• Writing an Email
• Sending an Email
• General Email Etiquette Tips
Matchmaking: Medium to the Message
Manners for Mobile Devices
Your Online Presence and Social Media

• General Social Networking Practices
• Social Media Pitfalls in the Workplace
Telephone and Voicemail
• Recording Your Voicemail Message
• Leaving a Professional Voicemail Message
• A “Time Tested” Voicemail Script
Communication, Technology, and the Platinum Rule

CHAPTER 3 GENERAL WORKPLACE ETIQUETTE
Cubicle and Shared Spaces Etiquette
• Shared Spaces
• Life on the Cube Farm
• The Top Cubicle Pet Peeves
• Surviving Cube Chaos and Commotion with Proper Etiquette
Meeting Etiquette
• Do You Need a Meeting?
• Sample Meeting Agenda
• Meeting Etiquette Tips
Diversity, Religion, and Politics in the Workplace
• Diversity
• Religion and Politics in the Workplace

CHAPTER 4 BUSINESS SOCIAL EVENTS AND THE BUSINESS MEAL
Introduction: The Purpose of the Business Meal
• How Business Dining Is Different
Business Dining from A to Z
• American Dining Style
• Bread and Butter
• Continental Dining Style
• Dining Disasters
• Entertaining Guests
• Finished Position
• Giving Thanks
• Handling the Check
• Ice Chewing (and Other Annoying Intricacies)
• Just Say “No” (Texting and Tweeting During the Business Meal)
• Keeping Pace
• Like It or Lump It
• Mastering the Menu
• Napkin Etiquette
• Ordering
• Posture, Portfolios, and Purses
• Questions Frequently Asked
• Resting Position
• Small Talk
• Tipping Guidelines
• Understanding Global Differences
• Vintage Rules and Toasts
• Where to Find What
• MiXing Business with Booze
• Yours or Mine? (Sharing Community Food)
• Zealous Servers
A Digestif on the Business Meal
Is the Lunch Interview a Bad Sign?
Business Etiquette After Hours
Networking That’s Not Working

• Networking Mistakes
• The Thirty-Second Elevator Pitch
Real Networking

CHAPTER 5 GOING GLOBAL
Introduction: Business Etiquette Abroad
The Cultural Iceberg
Organizations Are Cultures, Too
Avoiding the “Ugly American” Syndrome

• Respect the Position or Hierarchy
• Raise Your Cultural Awareness
• Make a Good First Impression
• Watch Your Body Language
• Use Clear English
• Don’t Make Careless Judgments
• Be a Considerate Host and Guest
Ten Commandments for Going Global
• 1. Know the difference between collectivist and individualist cultures.
• 2. Understand the interpretation of time.
• 3. Dress the part.

• 4. Know the protocol of greetings and “power distance.”

• 5. Know the nuances of business card exchange.
• 6. Participate in after-hours social events.
• 7. Know how and when to engage in small talk.
• 8. Format emails with clarity and a personal touch.
• 9. Know local dining customs in advance.
• 10. Speak the language.

  • Are You Up for the Global Challenge?